Already known in Ireland as a beauty expert, brand owner and creator of beauty brand Moxi Loves launched in 2017, this is a woman who religiously applies lip balm maybe ten times a day.

Producing convenient products including make-up removal pads and cleanser pods to which can be purchased from QVC and Primark who are among the stockists.  Moxi Loves is all about the minimal, considered ingredients developing quick, practical bits of kit designed to simplify anyone’s beauty routine.

Thanks to her expertise in pretty much every aspect in the beautisphere - one of her top skincare is to take your makeup off! (Staggering!)

Making Dragons’ Den history in 2017 by securing investment from three dragons then declining their offer choosing instead to go with a better deal from another investor; Her distributor.  The question must be why in such a short space of time is she now wanting out to move onto business pastures new?  Perhaps 250k ....

This award-winning nail technician and beauty expert who also is a great fan of dry shampoo (so guaranteed to be able to get ready, bagging the first seat in the shared car).  She describes herself as feisty and passionate with a charming and magnetic personality.  Her boast is all these qualities allow her to excel in sales which the viewers will be the judge of whilst she participates in one of Sir Alans selling tasks. 

She thrives on being the “under-estimated person in the room” – is this possibly a tactic to manage expectations or to wow us?

Well it’s time for Pamela to polish up on her entrepreneurial skills and nail it!  Will she be listening and glistening and glowing from all her beauty products and tips? 

If all else fails, at least she will never suffer with chapped or dry lips!